Garveyism: Ujamma Is The Abeng Collection Mission

The Abeng Collection: Our Mission - Garveyism 

When Marcus Garvey trod the world in the early 1900s, he noticed that people of African descent filled the lower rungs of the socio-economic ladder in most societies he encountered. Garvey recognised the need for Africans to uplift themselves: mentally, spiritually and economically. He realised the importance that men and women of African descent unite, under one accord, Africa for Africans at home and abroad. He preached cooperative economics (ujamaa) and started black-owned businesses that encouraged world-wide trade between people of African descent. Wherever he travelled, Marcus chanted. "Up, Up, Ye mighty nation, you can accomplish what you will!" 

In the spirit of The Right and Honourable Marcus Mosiah Garvey, The Abeng Collection steps forth with our mission to unite Africans at home and in the diaspora. The principle of Ujamaa (cooperative economics) steeps our mission. By bringing African and African diaspora designers to the world market, we link people together through economics by establishing commerce and trade between Africans in North, South and Central America, the Caribbean and Africa. The Abeng Collection's goal is to control every link in the supply chain, from means of production through distribution to retail. 

"Take advantage of every opportunity; where there is none, make it for yourself!" ~ Marcus Garvey

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The Abeng Collection by House of Dalle: The Abeng Collection, fitted, custom designed clothing with african styles and tones.

Protoje Interviews With i Never Knew TV: Talks About Walter Rodney's and Marcus Garvey's Influence

Protoje Explains How Reasoning With Jah 9 About Marcus Garvey And Walter Rodney Helped Him Transition Towards A Greater Musical and Lyrical Consciousness

Protoje says that reading helped him become more socially aware. His lyrical content became more upful and positive once he began studying conscious leaders and writers like Garvey and Rodney.

The Interviewer asks: "What were some of the books that opened up your heavens?

Protoje answers: "The first book that changed everything for me was Groundings With My Brothers by Walter Rodney...

Jah 9 brought me to iNation and he had heard my music and he was like these is what I need to give you to read. And I think he gave me Groundings With My Brothers and he gave me a Marcus Garvey book..."

Words matter. Lyrical content matters.